Service Station and Non-oil Businesses

In 2020, the service station market was affected by COVID-19 outbreak, resulting 0.1% lower than the previous year. The main players had continued expanding their branches. Comparing to Q3 2019, service stations increased by 334 stations in total, while independent service stations decreased by 286 stations in Q3 2020, leading to the stronger competition.

Gas stations nowadays are not just gas stations but greater expectations to customers. According to the study, customers often engaged in non-oil businesses so that Bangchak continuously expanded non-oil partners. In 2020, with Central Retail Corporation, we expanded FamilyMart and Tops Daily as well as Mini Big C and Baichak Mart in gas stations. Bangchak also developed the car care business under the brand “Furio Care”, “Wash Pro” and “Green Wash” as well as expanded other non-oil partners including restaurants and other stores to respond to the customers’ needs in each area.

For the 2021 market trend, it is expected to slightly improve when the COVID-19 outbreak is under control and vaccine roll out goes well. However, main players will continue to invest and expand new branches so the competition will continue to be strong.

Bangchak commits to deliver the impressive experiences to customers, as well as involve them in being a part to responsible for society and environment under the concept of “Evolving Greenovative Experience” so that Bangchak gas stations would become customers’ “Greenovative destinations” as we offer the high-quality fuel products and sustain the environment at the same time. We are the leader in distributing low-sulfur fuel with Euro 5 standards, and we have been developing stations with the Unique Design as well as a variety of non-oil businesses such as Inthanin coffee shop (the leading ECO Brand), car care business, restaurants, and other services in accordance with different customers’ behaviors in each area to be able to deliver experiences beyond fueling. In 2021, we aim to open more than 100 stations and shift the service standard to another level for the greater customer experiences.

Moreover, in order to show gratitude for the loyal members of Bangchak club which has been active for 15 years, the behavior database and benefit redemption will be used to design the right marketing programs directly for each customer.

Not only creating memorable experiences to customers, Bangchak will also consider the business growth along with community and social benefits by launching a campaign to engage Thais to help Thais in this COVID-19 outbreak during February and March this year. This is to support social and economic recovery in accordance with our business philosophy.