Driving ‘Transformation & Synergy’ within Bangchak Group

This Executive Talk was honored by Mrs. Ratrimani Pasiphol, Chief Transformation & Synergy Realization Officer, who was handed the pivotal responsibility of uniting the two organizations (BCP and BSRC) as one family, both working towards a shared goal.

What is the role of Transformation and Synergy Realization Office in our organization?: Transformation and Synergy Realization Office, also known as TO, is a newly established division in Bangchak Corporation with objective of ensuring efficient business collaboration between BCP and BSRC and realizing the maximum benefits or synergy from business cooperation. This encompasses various sectors, including refinery operations, logistics, oil trading, as well as marketing. Additionally, TO provides support through Shared Services, focusing on organizational management, such as IT and Procurement. TO workstream will work closely with representatives from various departments, and everyone can be part of the project by developing and implementing initiatives fostered by TO workstream.

As CTO, what are the challenges in driving Transformation and Synergy between two organizations?: The challenge would be differences between two organizations, like two strangers living apart and having different upbringings but thereafter becoming the same family. The question is, how can we make this a happy family and generate the most prosperity? When I joined the “Bangchak Family” earlier this year, I began by familiarizing myself with the organization and building relationships with the members of the Bangchak family. I discovered similarities and differences in the members of BSRC, such as work principles, processes, and methodologies. However, what gave me confidence in this mission was the realization that "everyone shares the same objectives." Therefore, our responsibility is to manage by leveraging the strengths and positive attributes of both organizations, fostering maximum benefits, achieving our set goals, and, most importantly, working together happily.

Could you describe the work process of Transformation Office (TO) and what makes TO successful?: We started with the collaborative “Design Thinking” workshop that explored opportunities and solutions. The teams worked together, brainstormed, analyzed, and exchanged opinions, leading to new ideas that can be adapted for business and create fruitful synergy. Personally, I like working as a team, and I try to unleash each team member’s potential. I approach things as a journey that takes time; after all, change does not happen in two or three months. The important thing is to create an environment where unfamiliar people can start a conversation and achieve constant communication, emphasizing active individual participation to foster a sense of collective pride. We are merely facilitators. First-line people will recognize opportunities for synergy. We must aim to extract excellent ideas in various forms to ensure the best possible collaboration.
Lastly, is there anything you would like to share?: Everyone in our organization now knows TO. The next step is to ensure that everyone understands that synergy is a critical aspect that requires their active participation to achieve our goals together. Everything must be systematically planned and supported by a well-established infrastructure. But, if we pursue it independently, we will go in separate directions. So, how do we ensure everyone is aligned, working towards mutual benefits, not just the goals but also understand why we have set them.

Mrs. Ratrimani Pasiphol

Chief Transformation & Synergy Realization Officer

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